The graphic and web design field is in its infancy here in 'Nam. Only recently have companies warmed to the idea of effective brand management due to fiercer competition caused by the opening of the markets. Vietnam's consumers now have choices, and figuring out what moves them is an interesting business to tackle cross-culturally.
If all human beings and their perceptions functioned like the elements on the periodic table, we'd be a boring lot of blokes. Luckily, balancing the equation of consumer behavior is as fun as N+N+O.
I asked my guru of visual culture to refer me to some thought leaders in the branding world; she passed me over to a handful of sites that have interesting editorial and heady links. But Kolbrener's periodic table for branding terms impressed me most.
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