My first and probably only Christmas card of the season came in the post today. I was pretty surprised to get it.
First off, let me admit that I'm a snail mail whore. Ever since a friend gave me a wax seal engraved with my initials, I've been addicted to sending personal notes. And don't get me started about the paper; I'm obsessive about my stationary, preferring a handmade stock out of Italy (I forget the name) that is as smooth as silk to the touch. I even ripped a page out of Karl Rove's book, adorning vintage stamps to my envelopes.
But not only was it great to get a physical Xmas card in a foreign country and in a time when the status quo is the flashy e-card, I was more impressed by the fact that it was from a creative agency based in Australia, whose services I chose not to use.
Accepting rejection is an art. And trust me, there'll be a time when I say yes to these guys.
1 comments:
I love writing letters on pretty stationaries. It's a lost art. If you are still in Vietnam this Xmas, I'll send you a card. :)
Instead of sending Xmas cards to families and friends every year, we send out "Tet" cards.
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